Smashing Conference Live — Day 2

The Smashing Editorial Scritto il


  

Today is the second and last day of the Smashing Conference. As promised, we’ve collected insights, photos and highlights just for you — live from the conference venue. You can also track the tweets from the conference by following the hashtag #smashingconf and the permalink for live updates.

Smashing Conference Live — Day 2

Please note that no live stream is available, but all videos will be made available for free after the event. You might want to check out the schedule of the conference as well and the report from day 1.

Here are some of the highlights of Day 2:

Tuesday, September 10th 2013

08.15


  

Good morning everyone! Are you ready for Day 2?!

Hangover, you say? No worries, we’ve got fresh coffee ready for you! And some beautiful Bavarian accordion music:

But no, he is not the mystery speaker we had planned for the #smashingconf event. It’s only a foretaste of what’s to come! 😉

© The Smashing Editorial for Smashing Magazine, 2013.

08.20


  

Unfortunately the weather isn’t really on our side this time (it has been raining all night and still is!)… Please don’t forget to bring along your coats and umbrellas as well as your attendee badges as you head back to the Smashing Conference venue this morning! 🙂

“It’s pouring rain in Freiburg, but warm and cosy inside the beautiful #smashingconf venue.” Image credits — thatpita:

It's pouring rain in Freiburg, but warm and cosy inside the beautiful #smashingconf venue.

“My ‘haus’ for the last two days #smashingconf.” Image credits — cable_ready:

My "haus" for the last two days #smashingconf

“Historisches Kaufhaus Freiburg. Location of #smashingconf 2013.” Image credits — k41z0r:

Historisches Kaufhaus Freiburg. Location of #smashingconf 2013

© The Smashing Editorial for Smashing Magazine, 2013.

08.36


  

© The Smashing Editorial for Smashing Magazine, 2013.

09.00


  

Have you guessed who the Mystery Speaker is yet? All we know is that his second name is “Klaus Schmidt”! But… WHO IS THIS KLAUS?

© The Smashing Editorial for Smashing Magazine, 2013.

09.05


  

Dum dumm dummm dummmmmm… The moment we’ve all been waiting for… The mystery speaker is… *drumroll*… the one and only, Ethan Marcotte!

© The Smashing Editorial for Smashing Magazine, 2013.

09.20


  

“We are getting away from pages and starting to think of small layout systems.” — Ethan M.

© The Smashing Editorial for Smashing Magazine, 2013.

09.25


  

“We’re starting with the smallest piece of design. With every responsive process we work on we are building a new map of the Web. But we are only just beginning. Our map is far from complete.” — Ethan M.

© The Smashing Editorial for Smashing Magazine, 2013.

09.34


  

“Something is always lost in translation. There is always a gap between a thing and the representation of it.” — Ethan M.

© The Smashing Editorial for Smashing Magazine, 2013.

09.42


  

“How can we design more sustainably for the Web?” — Ethan M.

© The Smashing Editorial for Smashing Magazine, 2013.

09.49


  

“Maybe some problems can’t necessarily solved with more code. And maybe we can invite our users in our design and let them help us solve our problems.” — Ethan M.

© The Smashing Editorial for Smashing Magazine, 2013.

09.56


  

“We are designers and builders, but most of all we are map makers.” — Ethan M.

© The Smashing Editorial for Smashing Magazine, 2013.

10.05


  

Jason Santa Maria on stage explaining how to get ideas out quickly through prototyping, sketching, and iteration. Not only can that help you work and test more quickly, but it can also help you to work smarter!

“Use whatever you need to tell your story… Actually holding type in my hand taught me how type reacts and made me understand type in whole different way. What if I could get people understand the physicality of type? What if I could get them that same idea?” — Jason S.M.

© The Smashing Editorial for Smashing Magazine, 2013.

10.18


  

“Good design happens around good constraints.” — Jason S.M.

© The Smashing Editorial for Smashing Magazine, 2013.

10.42


  

Jason S.M. refers to Wally Wood’s wisdom: “Never draw anything you can copy, never copy anything you can trace, never trace anything you can cut out and paste up.”

© The Smashing Editorial for Smashing Magazine, 2013.

11.05


  

© The Smashing Editorial for Smashing Magazine, 2013.

11.15


  

Congrats to another round of poster giveaway winners!

Image credits — eldh:

#vscocam #smashingconf

Image credits — codebryo:

Cataddicted #smashingconf

Image credits — tinakesova:

#smashingconf postcard sent! Office, beware :)

Image credits — simontheis:

a lovely cat beside a waterfall in Freiburg at #smashingconf @brad

Image credits — pattydelgado:

#freiburg #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

11.20


  

Designers use type families all the time, but what is the logic behind developing larger type families such as the ever-growing Skolar type system? David Březina discusses various approaches of making type families functional, easy to use, and cross-platform… and also how to stay sane while doing that! 😉

© The Smashing Editorial for Smashing Magazine, 2013.

11.37


  

“I’m really bad at artistic freedom. I don’t know what to do if I don’t have my guidelines.” — David B.

© The Smashing Editorial for Smashing Magazine, 2013.

11.46


  

“Sans are like T-Shirts. They are pretty much all the same.” — David B.

© The Smashing Editorial for Smashing Magazine, 2013.

11.52


  

“What is great type for, if you cannot use it easily?” — David B.

© The Smashing Editorial for Smashing Magazine, 2013.

12.00


  

“How do you test your type faces before you buy them? Do you actually test them? Did you hear of temporary licenses…? Or, what we did is we thought of test fonts. So you can just go and get the font from us and test how it works.” — David B.

© The Smashing Editorial for Smashing Magazine, 2013.

12.10


  

The one and only Addy Osmani on stage now — yeeeehaw!!

© The Smashing Editorial for Smashing Magazine, 2013.

12.19


  

“Become BFFs with how browsers work.” — Addy O.

© The Smashing Editorial for Smashing Magazine, 2013.

12.26


  

“I’ve never built anything without a performance flaw of some kind. We all have to ship things. Face your performance demons! Don’t feel bad poking at pages. Don’t feel like you’re asshole looking at performance issues. It’s ok!” — Addy O.

© The Smashing Editorial for Smashing Magazine, 2013.

12.27


  

© The Smashing Editorial for Smashing Magazine, 2013.

12.51


  

“What defines a great web experience? For example, a consistent frame rate… Why should we care about it? The frame rate can directly impact engagement and conversion rate. It matter if you want engaged users.” — Addy O.

© The Smashing Editorial for Smashing Magazine, 2013.

12.52


  

© The Smashing Editorial for Smashing Magazine, 2013.

12.55


  

There’s no doubt that Addy Osmani rocked the stage — and this picture says it all!

© The Smashing Editorial for Smashing Magazine, 2013.

13.05


  

Time for the lunch break everyone — we’ll be back at 2 PM!

“Great time at #smashingconf.” Image credits — k41z0r:

Great time at #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

14.00


  

Natalie Downe is on stage telling us all the story of Lanyrd from a two-week proof of concept to a fully-fledged startup, as well as the lessons learned along the way… Lessons like:

  • If you are not embarrassed by the first version of your product, you have launched too late
  • Learn how to take advice
  • Circle yourself with a circle of trust
  • Raise money to last for 18 months

Image credits — blumenberg:

«Startup Lessons Learned: From Idea To Exit» by Natalie Downe aka @natbat at #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

14.21


  

© The Smashing Editorial for Smashing Magazine, 2013.

14.27


  

If you’re a founder, Natalie suggests you to make an investor checklist including:

  • Elevator pitch
  • Executive summary
  • Pitch deck
  • Answers to common questions
  • Introductions
  • The phone number of a really good lawyer!

© The Smashing Editorial for Smashing Magazine, 2013.

14.38


  

Check out the press pack that Lanyrd put together after LinkedIn shut down its events application.

© The Smashing Editorial for Smashing Magazine, 2013.

14.44


  

“Trust your gut instinct.” – Natalie D.

© The Smashing Editorial for Smashing Magazine, 2013.

14.55


  

Nicholas Gallagher starts out talking about CSS Application Architecture with some definitions:

  • Architecture – a plan about how you’re going to structure your application. Your design principles.
  • Framework – the implementation of an architecture. Like scaffolding it gives you something on which you can build out your application.
  • Toolkit – a collection of pre-built patterns that you assemble into an application.

Image credits — blumenberg:

«CSS Application Architecture» by Nicolas Gallagher aka @necolas at #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

15.05


  

“The freest human is the one who never has to choose.” Nicholas G cites John Gray in this article.

© The Smashing Editorial for Smashing Magazine, 2013.

15.19


  

© The Smashing Editorial for Smashing Magazine, 2013.

15.21


  

Nicholas G provides design principles for effective CSS:

  • Single responsibility
  • Extension over modification
  • Composition over inheritance
  • Low coupling
  • Encapsulating
  • Documentation

Image credits — brad_frost:

Design principles for effective CSS, by @necolas #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

15.28


  

“Nothing is perfect. Nothing lasts. Nothing is finished.” — Nicholas G.

© The Smashing Editorial for Smashing Magazine, 2013.

15.34


  

And in the meantime…

© The Smashing Editorial for Smashing Magazine, 2013.

16.25


  

Nishant Kothary is now on stage talking about everyone’s ability to understand and work with others — the project team, stakeholders, and users — that often determines the success of everyone’s work, as well as how they feel along the way.

Image credits — thatpita:

Up next, @rainypixels! #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

16.42


  

Image credits — blumenberg:

«The Design of People» by Nishant Kothary aka @rainypixels at #smashingconf

Image credits — rzierhofer:

Your chances are higher in russian roulette than when walking out of a design meeting #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

16.50


  

“Logo re-design is like attacking an identity… What do people do if we fight people’s identity? They fight back. It’s normal.” — Nishant K.

© The Smashing Editorial for Smashing Magazine, 2013.

17.05


  

© The Smashing Editorial for Smashing Magazine, 2013.

17.06


  

A few of Nishant’s favorite cognitive biases:

  • Diagnosis bias
  • Loss aversion
  • Confirmation bias

    • © The Smashing Editorial for Smashing Magazine, 2013.

17.06


  

© The Smashing Editorial for Smashing Magazine, 2013.

17.12


  

Image credits — thatpita:

The Design of People by @rainypixels at #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

17.24


  

© The Smashing Editorial for Smashing Magazine, 2013.

17.28


  

Aaaand the last speaker of the conference… Welcome Jeremy Keith! Who just announced that he’s not going to use any slides today but instead share with us some of his failures and old works from the past.

Image credits — blumenberg:

«The Long Web» by Jeremy Keith aka @adactio at #smashingconf

Image credits — fran6:

Jeremy Keith doing his talk on the sofa with a beer o/ #smashingconf

Image credits — blumenberg:

«The Long Web» (pt. 2) by Jeremy Keith aka @adactio at #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

17.33


  

© The Smashing Editorial for Smashing Magazine, 2013.

17.38


  

© The Smashing Editorial for Smashing Magazine, 2013.

17.50


  

© The Smashing Editorial for Smashing Magazine, 2013.

18.04


  

© The Smashing Editorial for Smashing Magazine, 2013.

18.25


  

“After the last talk: Vitaly, the head of @smashingmag at the Smashing Conference.” Image credits — blumenberg:

After the last talk: Vitaly, the head of @smashingmag at the #smashingconf

© The Smashing Editorial for Smashing Magazine, 2013.

18.30


  

Of course we were ALL fascinated by our one and only special speaker band and tried our best to convince them to sing another song… and they did! What a fantastic performance guys! Thank you once again — we sincerely appreciate it!

A standing ovation to Dan Rubin, Brad Frost, Nishant Kothary and Dan Mall! Y’all have melted many hearts that night!

Aaaaand… Cut!

Thanks again for coming everyone! It was indeed a SMASHING event — we couldn’t have done it without you! See you again next year, maybe? 😉

Wi-Fi At The Conference:

A huuuuge Thank You to our technical team for taking care of the Wi-Fi. The attendees also sincerely appreciate it:

Feedback & Reviews

Here are a couple of thoughts and feedback of the Smashing Conference 2013 by some of the attendees:

Last But Not Least…

This year we had Elisabeth Irgens attending the Smashing Conference, and we’re so glad she did! Look at all these beauties she put on paper:


Inayaili de León Persson: “The Most Important Part Of Your Job” (Image credits)


Nishant Kothary: “The Design of People” (Image credits)


Natalie Downe: “Startup Lessons Learned: From Idea To Exit” (Image credits)


Luke Wroblewski: “It’s a Write/Read (Mobile) Web” (Image credits)


Ethan Marcotte: “The Map Is Not The Territory” (Image credits)


Elliot Jay Stocks: “Where are we now, and from where have we come?”> (Image credits)


David Březina: “Rethinking Type Experience” (Image credits)


Dan Mall: “Responsive Web Design is Hard/Easy! Be Afraid/Don’t Worry!” (Image credits)


Brad Frost Workshop Sketches (Image credits)


Brad Frost Workshop Sketches (Image credits)


Brad Frost Workshop Sketches (Image credits)

© The Smashing Editorial for Smashing Magazine, 2013.

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